Campaign Management

Overview

Campaigns let you create trackable links for your job postings. When you share these links on LinkedIn, job boards, or email newsletters, the system automatically tracks how many visitors and applications each campaign generates — and calculates the cost per visitor.

Accessing Campaigns

Navigate to Recruiting → Campaigns from the sidebar.

Creating a Campaign

1. Click New Campaign in the top right
2. Fill in the details:

Field	Required	Description	Example
Campaign Name	Yes	A descriptive name	"Spring Developer Hiring"
UTM Source	No	Where you'll share the link	linkedin, indeed, email
UTM Medium	No	The type of channel	paid, organic, social
UTM Campaign	Auto	Auto-generated from name, or customize	spring-developer-hiring
Vacancy	No	Which job posting to link to	Senior Backend Developer
Budget	No	How much you're spending	500.00 EUR
Start Date	No	When the campaign starts	2026-03-15
End Date	No	When the campaign ends	2026-04-15
Notes	No	Any additional context	"Sponsored post on LinkedIn"

3. Click Save Campaign

Using Campaign Links

After creating a campaign that is linked to a vacancy:

1. Find the campaign in the table
2. Click Link in the rightmost column
3. A shortened tracking URL is copied to your clipboard (you'll see a "Campaign link copied" confirmation)
4. Paste this URL wherever you promote the job posting (LinkedIn post, email, job board)

The copied link is a short URL (e.g., https://app.marmend.store/r/Xk9mB2) that redirects to the full tracking URL. This keeps the shared link clean while preserving all tracking parameters behind the scenes.

Important: Always use the campaign link, not the direct vacancy URL. The direct URL won't track which campaign brought the visitor.

What the tracking URL contains

Behind the short link, the full URL includes:

• utm_source — Which platform (e.g., linkedin)
• utm_medium — Channel type (e.g., paid)
• utm_campaign — Campaign name (e.g., spring-developer-hiring)
• source — Internal candidate attribution parameter

The UTM parameters are tracked by Plausible Analytics (website traffic). The source parameter is used by Marmend internally to tag candidates who apply through this link.

Reading Campaign Results

The campaign table shows real-time performance:

Column	What it means
Campaign	Campaign name and UTM tag
Vacancy	Linked job posting
Status	Active, Paused, or Completed
Visitors	Unique people who clicked your campaign link
Pageviews	Total page views from this campaign
Budget	Your set campaign budget
Cost/Visitor	Budget ÷ Visitors — lower is better

Understanding Cost Per Visitor

Range	Rating	Meaning
Below 5 EUR	Excellent	Very efficient campaign
5–15 EUR	Good	Normal for targeted roles
Above 15 EUR	Review	Consider optimizing or trying a different channel

Campaign Status

Status	Meaning
Active	Campaign is running
Paused	Temporarily stopped (links still work, but you're not actively promoting)
Completed	Campaign has ended

Change status by editing the campaign (click Edit).

Campaigns vs. Link Builder

Marmend offers two ways to create tracked vacancy links:

Feature	Campaign	Link Builder
Where	Recruiting → Campaigns	Vacancy → Analytics tab
Budget tracking	Yes	No
ROI metrics	Cost/Visitor calculated	No
URL shortening	Yes (auto-shortened)	No (shows full URL)
Best for	Planned, budgeted efforts	Quick ad-hoc sharing

Use Campaigns when you're spending money and want to track ROI. Use the Link Builder when you just need a quick tracked URL for a social media post or email.

Best Practices

1. One campaign per channel per vacancy: Instead of one "LinkedIn" campaign, create "LinkedIn – Senior Dev – March 2026" for precise tracking.
2. Always use campaign links: Sharing the direct vacancy URL won't be tracked back to the campaign.
3. Compare channels: Run the same job on LinkedIn (paid) and Indeed (organic) as separate campaigns to see which delivers better candidates.
4. Track budget accurately: Enter what you actually spend so the Cost/Visitor metric is meaningful.
5. Mark completed campaigns: Set status to "Completed" when done to keep your dashboard clean.
6. Review monthly: Check which campaigns had the best View → Apply rate and invest more in those channels.

See Also

• Website Analytics — Understanding traffic data and breakdowns
• Vacancy Analytics — Per-vacancy and overview analytics